Spring/Summer 2023

Electrifying RR

Last month Dubai said hello to the new Spectre – the world’s first ultra-luxury electric super coupé and the most connected Rolls-Royce car ever produced.

This cutting-edge new expression of luxury signals the start of an exciting new era for Rolls-Royce Motor Cars. In fact, the marque has set its sights on building only electric cars by 2030.

“Rolls-Royce Spectre is the start of a bold new chapter for our marque. Silent and powerful, with a contemporary yet timelessly crafted aesthetic, Spectre is the embodiment of the next generation of Rolls-Royce. Spectre leads the world as the first ever ultra-luxury electric super coupé and leads our marque into its bold future, as we prepare to build only electric motor cars by the end of 2030,” said César Habib, Regional Director Middle East & Africa, Rolls-Royce Motor Cars.

“The pursuit of perfection lies at the very heart of our great marque; it is our guiding philosophy, and I am extremely excited to be a part of this incredible moment: the launch of Spectre, the most anticipated Rolls-Royce in history, in Dubai,” he said.

“Unrivalled creativity, craftsmanship and engineering sit at the pinnacle of Rolls-Royce Motor Cars, which come to life in Spectre. This electric motoring masterpiece perfectly answers a call from the most discerning individuals in the world to elevate the electric motor car experience and with the unveiling of Spectre here in Dubai, we very much look forward to our valued clients immersing themselves in the marque’s electric future,” said Mamdouh Khairallah, General Manager of Rolls-Royce Motor Cars Dubai, AGMC.

Spectre is the next generation of Rolls-Royce, setting a new precedent in the creation of an entirely original class of motor car, the Ultra-Luxury Electric Super Coupé.  A spiritual successor to the Phantom Coupé, Spectre is an emblem of artisanship in perfect harmony with electric technology, its visionary design reinvents timeless iconography.

Taking design inspiration from many sources including contemporary luxury yacht concepts,  as the streamlined Spirit of Ecstasy leads Spectre forward with command and poise, this electric masterpiece acknowledges its forebear, the Phantom Coupé, with its generous proportions and split headlight treatment – a contemporary Rolls-Royce design tenet.

The interior draws inspiration from the timeless mystique of the night sky. With an intricate show of shooting stars, the Starlight Headliner is spellbinding while the Illuminated Fascia mesmerises with over 5,500 stars, a feature which took over two years to develop.

Spectre is equipped with a completely redesigned digital architecture of luxury named Spirit, which sets a new precedent for how technology and luxury are married with automotive excellence.  

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