Mon, Mar 6, 2023

Hotels & Resorts
Jayasom plans wellness resort in Amaala

Destination wellness resort operator Jayasom has revealed plans for an integrative multi-generational health offering for Amaala, one of the world’s most ambitious tourism destinations developed by Red Sea Global (RSG) in Saudi Arabia.

With a planned total of 177 keys, Jayasom Wellness Resort, Amaala will be situated in Triple Bay and will comprise a family wellness product alongside an adults-only zone, as well as residences for sale to private owners.

The resort experience and all facilities are designed to immerse guests in a journey of personal transformation, with approximately 7,000 square metres dedicated to covering holistic health, fitness, physiotherapy, nutrition, aesthetic beauty, and spa. This will be complemented by an extensive conscious cuisine offering across multiple outlets.

“We are delighted to announce our inaugural flagship property and look forward to sharing our integrative wellness approach with visitors and residents at Amaala. Health is a key motivator for travellers today and we are honoured to be leading the way on this ambitious project in partnership with RSG. Together, we will set new standards for the global wellness travel industry and help propel it to the next level. Our partnership is built on shared values of sustainability leadership and community responsibility, and we are proud to bring our sector expertise to this project driven by service excellence,” commented Karen Campbell, CEO of Jayasom.

An all-encompassing approach to health and wellness will pay careful attention to the needs of each guest, curating stays that draw together Western evidence-based practice, holistic remedies, and local wisdom. Guest journeys will be delivered as retreat experiences by an expert team of highly trained therapists and staff, including medically certified specialists.

From tailor-made movement-based programmes to build strength and flexibility to minimally invasive beauty procedures using the latest US FDA-approved technology, all programmes are supported by nutrition and education on mindful consumption. Innovation will also play a central part in the offering, with treatments based on real-time research and technology delivering a new pinnacle in personalisation and seamless guest journeys.

Spaces across the resort will be dedicated to contemplation, self-healing, and self-discovery, and seamlessly integrated wellness trails, yoga pavilions and labyrinths have been designed to offer a sense of discovery. The state-of the-art spa has been designed to respect the two offerings of the resort – a serene adults-only space and a more energetic family experience. Guests will encounter a cocoon type environment beautifully integrated within a horseshoe shaped natural land formation.

John Pagano, Group CEO of Red Sea Global, added: “Jayasom will offer our guests a holistic sanctuary where they will be surrounded by the stunning natural landscape of the Red Sea coastline. We want visitors to truly appreciate the beauty of this unique destination while focusing on their transformative journey through the world-class wellness facilities on offer. This partnership is yet another exciting step in growing our luxury brand portfolio at Amaala and welcoming our first guests next year.”

Sustainability is a cornerstone of Amaala, with the entire destination set to be powered by 100% renewable energy. The development targets a 30 percent net conservation benefit by 2040, which will be achieved by the expansion of key natural habitats that encourage biodiversity to flourish.

Once complete, the destination is set to employ approximately 50,000 through direct, indirect and induced roles. Jayasom Wellness Resort, Amaala will form part of the first development phase of Amaala, which is well underway and expects to welcome its first guests in 2024. This will consist of eight resorts offering upwards of 1,300 hotel keys.

Upon completion, Amaala will be home to more than 3,000 hotel rooms across 25 hotels, and approximately 900 luxury residential villas, apartments, and estate homes, alongside high-end retail establishments, fine dining, wellness, and recreational facilities.

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