Thu, Dec 15, 2022

Praga goes global as Bohema debuts in Dubai

The new road-legal Bohema hypercar Praga was revealed in the United Arab Emirates at a prestigious launch event at The Space in Dubai.

The reveal took place against the backdrop of one of the UAE’s finest hypercar collections, where the lightweight, track-focused £1.1 million ($1.36 million) Bohema was unveiled in front of an audience of members of the UAE Royal families, hypercar collectors and supercar enthusiasts.

Mark Harrison, Sales and Marketing Director and CEO of Praga Cars UK, said: “It’s a very significant moment in Praga’s 115-year history. I have enjoyed working in the region before and believe the unique mix of the Bohema’s engineering, performance statistics, stunning looks, and build quality will turn heads here. I am convinced hypercar collectors in the Middle East will love this car.”

Also on display at The Space for the grand reveal was a one-off luxury carbon table designed by Praga’s Design Director, Juraj Mitro, and a Dubai Autodrome race-winning Praga R1 prepared and managed by Dragon Racing.

It was revealed on the night that Juraj's limited edition carbon tables can be spec'd alongside a Bohema with matching details. Whilst the Bohema and the R1 share no components, three of Praga’s philosophies flow through the table, the race car and the hypercar: carbon construction, lightweight engineering and head-turning design.

Following the launch event, Praga will undertake private viewings in Dubai over the coming weeks at The Space as well as at Dragon Racing, the official Praga race car dealer for the Middle East located at the Dubai Autodrome.

Basing the business in the UAE until March, while a new UK global brand centre is under development in the UK, means that development sessions and test drives can also be run on road and track in early 2023. This will provide a perfect opportunity to showcase the Praga Bohema’s potential promised by its 700hp at just 982kg, the company said.

Bohema production does not start until the second half of 2023 following the final six months of development on road and track, with just 10 of the limited run of just 89 cars allocated to customers next year: Praga is now taking orders for 2024 and has already committed the final car, number 89, to a client in the US, it said.

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