Mon, Dec 12, 2022
Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, a talented Saudi fashion designer, to convey the maison’s creativity and expertise.
Well-known for her elegance and her keen sense of fashion, Serafi’s aims to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.
From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.
Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, it said.
Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment, a statement added.
-
Chopard reveals creations for Qatar
Mon, Dec 14, 2015 -
Pink Lady sparkles at Richard Mille boutique launch
Wed, Dec 9, 2015 -
For the perfectionist: a $52,890 headphone
Sun, Dec 6, 2015 -
Rare auction traces British watch history
Wed, Dec 2, 2015 -
Stunning designs at Dubai jewellery show
Tue, Dec 1, 2015 -
Rahme 'face' of Hublot for MEA campaign
Mon, Nov 30, 2015 -
Zenith re-opens Dubai Mall boutique
Mon, Nov 30, 2015 -
Vacheron Constantin's Harmony wins prize
Sun, Nov 29, 2015 -
Combining decorative cultures
Thu, Nov 26, 2015 -
Chopard presents exceptional creations
Wed, Nov 25, 2015 -
Jaeger-LeCoultre shows craftsmanship
Wed, Nov 25, 2015 -
15 brands win Middle East jewellery awards
Tue, Nov 24, 2015 -
Officine Panerai joins Jewellery Arabia
Tue, Nov 24, 2015 -
Montblanc cufflinks honour Vasco da Gama
Mon, Nov 23, 2015 -
Dazzling range at Jewellery Arabia
Mon, Nov 23, 2015