Sun, Nov 2, 2014

‘New era’ Mercedes to drive into the Gulf by February

Mercedes’ new AMG C 63, which was unveiled at the Paris Motor Show in France last month, is expected to arrive in the Gulf in February next year.

As a sports saloon and high-performance estate car the new model offers compelling engine data with exceptionally low consumption figures, outstanding longitudinal and lateral dynamics and a high level of everyday usability, according to the German manufacturer.

The V8 top model in the C-Class is available in a choice of four variants – the saloon and the estate are both offered as the Mercedes-AMG C 63 S and C 63, with the C 63 S set up for even more dynamic handling and performance.

“We are also marking the beginning of a new era with the new nomenclature. The successor to the Mercedes-Benz C 63 AMG, which has been incredibly successful worldwide, will now be called the Mercedes-AMG C 63,” says Tobias Moers, CEO of Mercedes-AMG. “At 40,000 units, the 2014 C 63 AMG was the bestselling AMG model. We will now add to this success with the new Mercedes-AMG C 63. Be it in drive, handling or equipment, the model sets new benchmarks and will further strengthen our brand promise ‘Driving Performance’. AMG customers can look forward to an exceptionally dynamic driving experience.”

The C 63 is at the forefront of the competitive field. The new high-performance vehicles are the only ones in the segment to be equipped with an eight-cylinder biturbo engine. The result is sporty power delivery and a highly emotional engine sound – a signature of the AMG brand. The C 63 S accelerates from zero to 100 kmph in 4.0 seconds and the C 63 in 4.1 seconds (Estate: 4.1 and 4.2 seconds respectively), with the top speed electronically limited at  250 kmph.

Impressive efficiency improvement is rooted in the new drive package. The M177 4.0-litre V8 biturbo engine, the newest member of the BlueDIRECT engine family. The innovative eight-cylinder is notable for its outstanding power delivery, targeted lightweight design, high efficiency and environmental compatibility. It also fulfils the highest standards in terms of noise and vibration comfort.

A large part of the direct and sporty character of the new Mercedes-AMG C 63 is attributable to the AMG Speedshift MCT 7-speed sport transmission which was extensively redeveloped for application in the C 63 and is now even faster in its reaction times.

Be it automatic or triggered at the steering wheel paddle by the driver, a manual up or down-shift is noticeably faster. The transmission is now significantly more spontaneous in the Sport + and manual modes in particular.

The available choices are Controlled Efficiency, Sport and Sport + and Race. The temporary M function, activated by using the paddles, delivers a further increase in dynamics.

The AMG Dynamic Select drive programmes influence the characteristics of the C 63. The C 63 S exclucively features the Race programme, which enables a maximum level of individualisation, while the Individual drive programme also allows extensive self-configuration.


Every detail in the interior of the car contributes to a stunning overall effect. The careful choice of select, first-class materials, their sumptuous tactile qualities and their precision craftsmanship deliver a sense of quality that is seldom seen even in higher vehicle classes. Like the exterior, the more powerful C 63 S is distinguished from the C 63 on the inside by a number of design details.

The dashboard is finished in black Artico man-made leather, with the premium look-and-feel further enhanced by stitching in crystal grey, the wing-like trim element in aluminium and the exclusive, IWC-design analogue clock (depending on equipment choice). Next to the touchpad is the Dynamic Select switch as well as a number of specific controls, such as the button for the 3-stage RIDE CONTROL sport suspension, the three-stage ESP and the optional button for the performance exhaust system with flap control.


The C-Class features many of the new and extensively enhanced assistance systems that celebrated their world premieres just a few months ago in the S and E-Class. Standard equipment on-board includes enhanced drowsiness warning system Attention Assist and Collision Prevention Assist Plus, which helps to avoid rear-end collisions. The assistance systems increase both comfort and safety.
 Mercedes-Benz calls this “Intelligent Drive”.

The predecessor to the new C-Class already demonstrated impressive results in terms of passive safety, and the new model exceeds these and sets new benchmarks, asys Mercedes-Benz.

The Mercedes-AMG C63 and C63 S will be avalible in February 2015. Pricing starts from $88,000 for the C63 and $97,000 for the C63 S.

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