Wed, Mar 16, 2016

Business, Banking & Finance
Barclays vows to excel in service

Barclays has vowed to continue to deliver “exceptional services” to its wealthy customers, following the bank’s winning of a prestigious award from an Asian financial publication earlier this year.

The bank was named Best Private Bank in the Middle East for 2015 for the second consecutive year by Hong Kong’s Asian Private Banker (APB) magazine.

This recognition comes from distinguished independent juries around the world and is considered to be one of the most prestigious awards for private banking. 

The accolade was presented to Barclays this January in recognition of its leading role in the wealth and investment management sector in the region. It follows a series of awards and titles that the bank has received in this field over the years, with the most recent one being ‘Wealth Manager of the Year’ in the Middle East for 2015 by Global Investor.

The Asian Private Banker committee awarded Barclays the ‘Best Private Bank in the Middle East’ based on a number of factors, including the bank’s exceptional quality of service provided to its clients and its specialised open architecture platform that offers a full range of tailored products covering investments, credit and wealth advisory, in addition to the bank’s bespoke advisory services.

Cedric Lizin, Head of Middle East and Africa and Head of Business, Japan at Barclays Wealth & Investment Management, said: “We are delighted to have been named the ‘Best Private Bank in the Middle East’ for the second year in a row, which demonstrates our leadership position in investments and wealth management. As we continue to launch more products and services to meet our clients’ changing needs and requirements, we confirm our commitment to delivering exceptional services to our high net worth (HNW) and ultra high net worth (UHNW) clients that meet their individual requirements and risk for appetite. Our global execution capabilities, coupled with regional knowledge, provide a compelling offering to this clientele.”

Incepted in 2011, the Asian Private Banker Awards recognises excellence in private banking through a qualitative and quantitative points system, which is scored by a judging panel comprising of industry experts, as well as the editorial staff of the the magazine.

Barclays is a transatlantic consumer, corporate and investment bank offering products and services across personal, corporate and investment banking, credit cards and wealth management, with a strong presence in its two home markets of the UK and the US.

With over 325 years of history and expertise in banking, Barclays operates in over 40 countries and employs approximately 130,000 people. Barclays moves, lends, invests and protects money for customers and clients worldwide.

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