Spring/Summer 2022
OMEGA is celebrating its legendary history and the magical qualities of its precise and delicate watch mechanisms with a stunning new campaign that turns watch calibres into dream-like worlds.
The inner workings of co-axial movements provide the perfect stage settings for a dynamic and playful celebration of the Swiss brand’s extraordinary achievements.
OMEGA’s latest campaign tells the story of its technical prowess and pioneering spirit with scaled down figures and iconic objects, set against the backdrop of enchanting, futuristic “watch-scapes”.
The centrepiece of the campaign is a visually compelling movie, created by the same studio that produced the 3D co-axial video, now showing at the OMEGA Museum. It is from here that OMEGA has drawn its eye-catching pictures and designs for print media and window displays.
Themes explored include moon landings, deep-sea adventures, sports timekeeping and, of course, precision watchmaking. Even Snoopy makes an appearance, as the famous cartoon beagle has links to OMEGA’s role in the safe return of Apollo 13.
With its magical/sci-fi aesthetic, OMEGA’s new campaign is sure to catch the eyes of watch fans around the world. The settings are otherworldly and the models charming, witty – and collectable.
Making a return appearance in the campaign is OMEGA’s Co-Axial Escapement, launched in 1999. Its smaller contact surfaces mean less friction, less lubrication and greater reliability. It also works its magic as a sculptural feature in a cinematic landscape.
-
Hysek reveals new timepieces
Mon, Apr 22, 2024 -
New Speedmaster Chronoscope marks 100 days to Paris 2024
Wed, Apr 17, 2024 -
Kross Studio unveils new timepiece created for Ahmed Seddiqi & Sons
Thu, Mar 28, 2024 -
American model Taylor Hill promotes Saudi perfume brand Laverne
Wed, Mar 20, 2024 -
Steve Harvey joins Falcons to bring rare collectibles to region
Thu, Mar 14, 2024 -
AP offers Royal Oak Perpetual Calendar 'John Mayer' edition
Sun, Mar 10, 2024 -
OMEGA launches new Moonwatch with lacquered white dial
Tue, Mar 5, 2024 -
Montblanc opens news store in Mall of Dhahran
Thu, Feb 29, 2024 -
OMEGA offers new Mini Trésors for Valentine’s Day
Tue, Feb 6, 2024 -
Doha Jewellery & Watches Exhibition dazzles
Tue, Feb 6, 2024 -
OMEGA offers new Dark Side of the Moon
Tue, Jan 23, 2024 -
Doha jewellery, watches show to draw 500 top brands
Wed, Jan 10, 2024 -
Boucheron reopens boutique in Kuwait’s Avenues Mall
Thu, Jan 4, 2024 -
OMEGA launches Winter Tales
Tue, Dec 12, 2023 -
Planet of OMEGA showcases unique timepieces
Wed, Nov 22, 2023