Spring/Summer 2022

BMW Drives into a New Era

The new BMW 7 Series will lead the carmaker into a new era that will be shaped by innovations in the fields of sustainability and digitalization.

Central to this reinterpretation is the BMW i7. The all-electric luxury sedan is a fully integrated member of the model family and clearly demonstrates how an exclusive driving experience and the ultimate feeling of on-board wellbeing can be combined with an unwavering commitment to sustainability, BMW says.

The new BMW 7 Series now offers a choice of combustion engines, plug­in hybrid systems and all-electric drive for the first time ever.

It incorporates a modern style that focuses on the essentials in its exterior and interior design. The front-end design for BMW vehicles in the luxury segment is dominated by features that are typical of the brand, but a clear distinction is maintained between these models and the others in the BMW range. Innovative features such as the BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the BMW Curved Display and the Manoeuvre Assistant highlight the progressive character of the luxury sedan.

The world premiere of the new BMW 7 Series in April 2022 and its global market launch starting in November 2022 are the key milestones in the brand’s current model offensive in the luxury segment.


Sustainable aluminium from UAE

The new BMW 7 Series range makes its own individual contribution to efforts to reduce the ecological footprint throughout the product lifecycle. Since February 2021, the BMW Group has been procuring aluminium manufactured in the UAE with the help of solar power. Electricity generated in a vast solar park located in the desert outside Dubai is used for producing the lightweight metal. The quantity of aluminium acquired that has been produced using solar power covers nearly half the annual requirements of the light metal foundry at BMW Group Plant Landshut, whose output includes the casings for the latest-generation electric motors fitted in the BMW i7.

The new BMW 7 Series model range worldwide will expand to include two BMW M models equipped with electrified drive systems. The new BMW M760e xDrive has an output of 571 hp and torque of 800 Nm and will debut next year. The future flagship model, the new BMW i7 M70 xDrive will have an all-electric drive system with two motors – on the front and rear axle – and will be available later in 2023. It generates an output of over 600 hp and a maximum torque of more than 1,000 Nm. The most powerful BMW model ever registered for road use accelerates from 0 to 100 km/h in under 4.0 seconds. 

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