Wed, Aug 11, 2021
The multi-brand watch show, Geneva Watch Days, will be held again at the end of August.
The success of Geneva Watch Days 2020 has encouraged its founding and associated brands to organise the event again in 2021 with a very similar format: phygital, global, decentralised, self-managed and open to the public.
Scheduled on approximately the same dates as last year – from August 30 to September 3 – it will bring together a group of some 20 brands representing the art of horology in various hotels, manufactures and boutiques in the world’s watchmaking capital.
While each of the maisons will present its new products to the press and to customers in its own space – whether in a boutique, manufacture or hotel – this initiative will constitute one of the major multi-brand in-person watchmaking event in Switzerland. A common area set up at the Rotonde du Mont-Blanc be the rallying point. The show will be both physical and digital, enabling customers and media – still facing travel restrictions related to public health constraints in certain countries – to discover the latest models in real time thanks to video-conferencing technologies, making it global in scope and reach.
In addition to the respective exhibitions during the day, Geneva Watch Days will also celebrate this four-day event in the evening with some festive moments organised exclusively for the media and the associated brand’s customers, in strict compliance with prevailing public health measures, including social distancing. This will in no way dampen the convivial atmosphere, particularly because the vaccination campaigns will by then have been carried out on a massive scale, particularly in Switzerland.
This initiative was launched by a pool of founding benefactor brands including Bvlgari, Breitling, De Bethune, Gerald Genta, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk, which have formed a non-profit association alongside Associated Brands: Arnold & Son, Czapek, Doxa, Ferdinand Berthoud, Frederique Constant Group, Maurice Lacroix, Oris and Reuge.
A few additional maisons are still under discussion to join the event, which remains open to any brand wishing to be associated with it, said the statement. Just as in 2020, Geneva Watch Days 2021 will benefit from the official support of the State and the City of Geneva.
-
2,000-piece watch collection to go on sale
Wed, Nov 11, 2015 -
Diamonds are Naomie’s best friend!
Tue, Nov 10, 2015 -
Harry Winston puts musical spin on new Opus
Tue, Nov 10, 2015 -
Maison Boucheron comes to Jeddah
Tue, Nov 10, 2015 -
Gruebel Forsey’s ‘Vision’ wins top award
Tue, Nov 10, 2015 -
De Bethune CEO resigns
Sun, Nov 8, 2015 -
Montblanc honours Andy Warhol
Thu, Nov 5, 2015 -
Bond watch to create a ‘buzz’ at Geneva sale
Tue, Nov 3, 2015 -
Breitling keeps time at Dubai Airshow
Mon, Nov 2, 2015 -
Harry Winston honours a 'gem'
Wed, Oct 28, 2015 -
One and only
Thu, Oct 22, 2015 -
Panerai reveals new attractions
Wed, Oct 21, 2015 -
$2m guitar plays a haute tune!
Wed, Oct 21, 2015 -
Glitz and glamour
Wed, Oct 21, 2015 -
Blue Moon could sell for $55m
Wed, Oct 21, 2015