Thu, Jan 21, 2016


Luxury Goods, Jewellery & Watches
Dragon pen is write choice for millionaires!


A one-of-its kind bejeweled dragon-themed pen that won’t leave you with much change from a million dollars will be up for sale at an upcoming luxury expo in Riyadh, Saudi Arabia.
Italian luxury brand Montegrappa, which is owned by the Aquila family, will showcase its ‘Ultimate Centennial Dragon’ pen at the American Express World Luxury Expo, which runs from March 30 to April 1 at the Ritz-Carlton, Riyadh.
The Ultimate Centennial Dragon pen is one of its kind. In 2012, Montegrappa celebrated its 100 years since inception and to mark the date, produced the Centennial Dragon series, limited to 100 units only – 33 units in rose gold, 33 in yellow gold, 33 in white gold and one unique piece called the Ultimate Centennial Dragon.
The design of the pen draws inspiration from the Nine Dragon Wall at the Forbidden City in Beijing. The dragon has since ancient times been a symbol of power and prosperity in China, and the wall at this historical palace was built in 1773 during the reign of the Qing Dynasty (1644-1911).
Montegrappa’s Ultimate Centennial Dragon pen is made of 300 gm of solid gold, studded with flawless diamonds, rubies and a pearl.
It will only be available for private viewing in the American Express Salon Prive.
The buyer of the bejeweled wonder will be offered a VIP factory tour by a member of the Aquila family to view the manufacturing of the pen followed by lunch or dinner with members of the board including Formula One racing driver Jean Alesi.
Montegrappa has not revealed how much the pen will cost, but you will need deep pockets to buy this trinket for your loved one: the Robb Report put its price at $850,000 when it was first unveiled three years ago.
However, Montegrappa has said that the price for the instrument will also cover a first class air fare!
Montegrappa has been manufacturing exclusive writing instruments since 1912, in the same historic building in Bassano Del Grappa, north-east Italy. The brand is also famous for making the world’s most expensive pen which was sold at an auction in Hong Kong for $8.5 million.
Now in its fourth edition, the World Luxury Expo will showcase carefully selected luxury brands and services, from an impressive range of luxury categories, appealing to a highly discerning guest list.
The event is strictly by invitation and VIP guests can expect to see subtle improvements as the organisers continue to refine the overall visitor experience and hospitality, both hallmarks of the American Express World Luxury Expo.
American Express has extended its sponsorship of the World Luxury Expo, Riyadh for an additional three years.
Those looking to attend the expo can request an invitation and pre-register online at www.wlgreg.com
Following the event in Riyadh, World Luxury Expo will continue to Seoul in South Korea in September 2016, continuing an on-going annual signature series of events.
World Luxury Group is the corporate head office for the executive production team of the World Luxury Expo series of events in the Middle East and Asia.
Following the event in Riyadh, the expo will move to Seoul, South Korea, in September, continuing an on-going annual signature series of events.





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