Spring / Summer 2021
The House of Harry Winston, the legendary “King of Diamonds,” and international luxury brand has announced a new 2021 marketing initiative, focused on the idea of love.
The campaign, titled “Love is…,” explores the various meanings of love and how it relates to the house’s core themes throughout the year.
“2021 marks the start of a new year, and for Harry Winston this will be a year to rejoice in what truly matters most: love,” said Nayla Hayek, CEO of Harry Winston.
The concept of “Love Is…,” will be woven throughout all of the brand’s communication channels, including advertising, marketing, public relations and social media, and will have dedicated creative for its various product segments.
The first campaign of the year, Love is a Celebration, embraced Valentine’s Day, with an ode to love songs. Campaigns for its Bridal (Love is…a Language), Designed (Love is…in the Air), and High Jewelry (Love is…Yours to be Written) collections will follow.
-
Bulgari bling raises $180,000 for AIDS
Thu, Mar 10, 2016 -
New RM watches score a golden first
Wed, Mar 9, 2016 -
Dubai Watch Week date revealed
Tue, Mar 8, 2016 -
New perfume on the market
Mon, Mar 7, 2016 -
Tattoo art inspires collection
Mon, Mar 7, 2016 -
Globemaster feted, Hollywood-style
Mon, Mar 7, 2016 -
Chopard flies high in Himalayas
Mon, Mar 7, 2016 -
Star debuts new Piaget collection
Sun, Mar 6, 2016 -
Panerai sails ahead in Dubai
Wed, Mar 2, 2016 -
‘Crown jewel’ bag is a floral tribute
Mon, Feb 29, 2016 -
Stars sparkle at Oscars
Mon, Feb 29, 2016 -
Doha jewellery show rated as ‘best ever’
Sat, Feb 27, 2016 -
Pour Elle now in stores
Fri, Feb 26, 2016 -
Laureato goes back to roots
Thu, Feb 25, 2016 -
Chopard sparkles at jewellery show
Wed, Feb 24, 2016