Sat, Feb 7, 2015

Luxury Goods, Jewellery & Watches
Puma-Ferrari anniversary line hits stores

Puma has launched a new collection of footwear, apparel and accessories for men and women to celebrate a 10-year partnership with Scuderia Ferrari, the racing team of the Italian supercar manufacturer.

This collaboration began in 2005 and through the last 10 years Puma has innovated with Ferrari to bring high performance race wear to the team, whilst creating lifestyle, fanwear and replica styles for fans around the world.  

The new SS15 Ferrari lifestyle and fanwear collection takes inspiration from the Scuderia Ferrari team. Each product features the special 10-year anniversary logo and the Scuderia Ferrari F1 race team crest. 


The Ferrari Lifestyle Primo Lo 10 is a premium leather shoe, inspired by the racetrack and designed with functionality and style in mind. It features a special 10th anniversary woven label on the tongue to acknowledge a decade of speed between Puma and Scuderia Ferrari. Additional design details include a Scuderia Ferrari metal badge on the heel, an Italian flag woven label and lace tips.


Puma’s Ferrari Lifestyle Wedge is designed for female Scuderia Ferrari enthusiasts. It has a classic sneaker design with an inside wedge heel for extra height. It’s made from premium leather and features exclusive Scuderia Ferrari details including a commemorative anniversary tongue woven label, Italian flag woven label and lace tips and a Scuderia Ferrari metal logo badge. 


This Ferrari lifestyle backpack takes inspiration from the Scuderia Ferrari F1 team, blending modern details such as the technical carbon fibre panels with a track inspired grid pattern lining. The backpack features a woven Italian flag side tab, brushed silver Scuderia Ferrari racing shield logo, Puma Cat logo and an inner 10th anniversary label. Functional details include an internal padded laptop compartment, webbing carry handle, padded comfort back panel and padded and adjustable shoulder straps. 


The Ferrari Lifestyle Polo is a sophisticated wardrobe essential, sporting Scuderia Ferrari design details that set it apart from its everyday counterpart. Part of the 10th anniversary collection, this polo is made with 100 per cent pique cotton with a button placket.  Additional details include a Scuderia Ferrari shield silicon badge and an Italian flag woven label. 


This tee is for the devoted Scuderai Ferrari fans. It celebrates the iconic team and sport with a heritage Grand Prix graphic overlayed on the classic Ferrari Rosso Corsa red cotton tee shirt. The Heritage Tee features the 10th anniversary commemorative woven label and the Scuderia Ferrari team crest. 

The new collection is now available in Puma stores Worldwide and online at from January 2015.

Headquartered in Germany, Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories.   and is headquartered in Herzogenaurach/Germany. 

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