Sun, Jan 4, 2015
Luxury watch maker Officine Panerai has reopened its historic boutique in Florence, the Italian city in which the brand was founded.
Situated in the centre of the city, in the Piazza San Giovanni, facing the city’s impressive Duomo, Officine Panerai’s boutique has expanded from an area of 58 to 285 sq m and from one to four large display windows.
Celebrated Spanish designer Patricia Urquiola has reinterpreted the aesthetic and technical codes of the watch house, while respecting the identity of the brand and remaining faithful to the concept of a workshop, where Officine Panerai was born.
The Florence boutique is unique, compared to all the other boutiques designed by Urquiola, while at the same time remaining consistent with the concept developed for the new or renewed Panerai shops in Paris, Hong Kong, New York and Miami.
Urquiola has managed to respect tradition with a look that is nonetheless modern and up-to-date, and she has found the ideal blend of the past and the future, of design and technical expertise, perfectly respecting the philosophy of the brand which has endured ever since the Panerai watchmakers supplied precision instruments to the specialist divers of the Italian Navy from the 1930s to the 1950s.
On the ground floor, in the centre of the boutique, there is a large sign reading: “Bottega d’arte e archivio storico” which mean “Workshop and historical archive”.
The boutique has an exhibition area for periodically displaying instruments from the historic museum that tell the story of the brand, as well as having an area for a watchmaker, who is available to carry out repairs and to help clients.
The upper floor is devoted to special sales: here, historic exhibits are displayed – these include two pendulum clocks, one longcase clock and two lathes.
-
8 independent watchmakers join together for GWW
Wed, Feb 16, 2022 -
Vacheron Constantin opens Suite 1755 lounge in Dubai
Tue, Feb 15, 2022 -
150 lots at Christie's Dubai Watches auction
Wed, Feb 9, 2022 -
Beijing 2022 milestone for OMEGA
Sun, Feb 6, 2022 -
Recounting Boucheron's historic order
Tue, Jan 25, 2022 -
OMEGA joins space clean up mission
Sun, Jan 23, 2022 -
St Regis Saadiyat houses Anil Arjandas jewels
Tue, Jan 18, 2022 -
Bigger, brighter Constellation
Fri, Dec 17, 2021 -
OMEGA Trésor enlivened with malachite dial
Mon, Nov 29, 2021 -
Chopard highlights Alpine Eagle
Thu, Nov 25, 2021 -
Audemars Piguet hosts ‘Beyond the Limits’ show at DWW
Thu, Nov 25, 2021 -
Dubai Watch Week creates a record
Thu, Nov 25, 2021 -
Hublot starts World Cup countdown
Wed, Nov 24, 2021 -
New superwatch from Louis Moinet
Wed, Nov 24, 2021 -
First Patek Philippe Nautilus NFT auction set
Thu, Nov 18, 2021