Wed, Feb 1, 2017


Luxury Goods, Jewellery & Watches
Longines introduces Flagship Heritage


Longines celebrates this year the 60th anniversary of its first Flagship collection by introducing the Flagship Heritage – 60th Anniversary 1957-2017. 

This timepiece was inspired by a Flagship model kept in the Swiss watchmaker’s headquarters, favoured by Longines’ Ambassador of Elegance, Kate Winslet. Available in steel, yellow gold or rose gold, these numbered and limited-edition models display a flagship on the back, as did the original pieces.

Longines sold its first Flagship in 1957, and ever since, the collection has met with lasting success. This timeless watch, with its white dial, thin profile and fine fasteners, quickly won over Longines clients. 

A perfect blend of technical mastery and subdued elegance, the Flagship owes its name to the ship upon which the flag of the fleet’s commander in chief snaps in the wind. A symbol of Longines’ wishes for this new collection, this caravel is stamped on the back of Flagship watches. 

Today, the Swiss watchmaking brand celebrates 60 years of this iconic collection, a symbol of quality, high precision and distinction, by launching the Flagship Heritage – 60th Anniversary 1957-2017. It was Longines Ambassador of Elegance herself, Kate Winslet, who chose the face of this anniversary timepiece. 

During a visit to the brand’s headquarters in Switzerland, the British actress fell in love with a model of the Swiss watchmaker. This is the timepiece from which Longines drew inspiration for the subdued and chic dial of this anniversary edition.   

Available in steel, yellow gold or rose gold, the numbered timekeepers house an L609 mechanical calibre in their 38.5 mm case. Exclusive timepieces, the gold versions are limited to 60 watches while the steel versions are limited to 1957 watches. 

The brushed silvery dial is adorned with 8 indexes and 4 Arabic numerals, in yellow gold or rose gold colours. As with the original timepieces, the back of these commemorative watches bears a stamped caravel – the flagship. A brown leather watch strap completes this exceptional timepiece.

Based at Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. 

With generations of experience as the official timekeeper for world championships, and as a partner of international sports federations, Longines has created strong and long-lasting relationships in the world of sports, over the years. 

Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd, the world’s leading watchmaker. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.





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